Rub The Web India Uses Conversion Testing To Clarify The Performance Of A Website

Since the websites are an active face of a product or services, it is required to be fresh and running smoothly. In the changing world where the past is to be always refreshed to get into the present groove, the websites should also be checked regularly for their effectiveness in the present scenario. Such type of testing is justified, if it is able to run the tests quickly and find any deviation from the present norms.


Competency of an agency is able to provide the solutions that are working and those that are implemented but do not produce any results. Methods like A/B split and tests like multivariate tests, can ensure that there is increase in the lead generation and sales figures. After these tests are run on the portal, they can be analysed, which needs knowledgeable persons to carry out the work. Heat map testing is a method that can tell in detail about the variations in a page and the right places for ad placement, design of a page and whether or not, the present version of the page is working.

Conversion reports are received in real time when these tests are implemented. These processes of conversion testing are easily done and without the need of any other software programs. The best thing among all the processes is that the costs of running such tests are very economical, which can be suitable for any small organisation even. When these tests are undertaken, the results can come out fine and they can be seen by the clients even.

In a meeting with the clients, the results are explained in detail, by using, very easy to understand techniques, which can even explain the whole concept without using any hi-fi technical jumbo-mumbo. They are represented in form of charts and diagrams, which are understood by the industry people easily. Conversion testing is becoming a norm these days, which are considered to be the prelude to audit works. Like the auditing, these processes are also meant to detect any lacunae and shortcomings in the portals. In the hands of the expert, these tests could be accurate and proper analysis could come out with the right methods of improvement, which are also provided to the clients and explained to them in detail.

Conversion rate optimisation services are becoming a common thing nowadays, with the fierce competition going on between the websites to gain the attention of the public. The very existence of the websites is based on the fact that it is sustained with the help of the customers, without whom, their purpose is not solved. Bringing the customers into the portal is very necessary. Any method that is preventing the portals from reaching this aim is to be cut short, as soon as possible.

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"After being associated with Rub The Web for nearly three years now, I can honestly say that this has by far been the best form of advertisement money ever spent. The customer relation at Rub The Web provide first class personal service and have always been available to meet with me to discuss any business needs irrespective of time . In the floral industry the website competition is incredible but Rub The Web keeps my sponsored site at the top.Thanks RTW for the great job!!!"

Mozin George
Arabian Dreams

"After finishing one month of SEO Campaign from you, we went from getting 5 to 10 unique users to our site per day, to now getting on average 300 unique users per day, according to Google® analytics. If we were using Pay Per Click, we would easily be spending 5 - 10 times the amount we are now to get the same level of traffic."

Shine Das
Dubai Car Rentals