Applications on the social networking site of facebook have become quite famous among people of all age groups. It is not only related to games but diversification has been done into a number of services and products. Such a boom in apps has been because facebook provides easy creation of applications by providing advanced software and concepts. These function fine in various core facebook platform technologies such as social plugins, platform dialogs and API graphs. To help create facebook application, the 3 important concepts that have been provided are:
- Canvas page – Web apps are loaded into facebook in the canvas, which is a blank page that utilises a number of programs and web tools which allow the making of an application. These applications can then be put on the canvas page, from where the apps will be running. On the request of the user, the web application URL is loaded and displayed through this page.
- To make the created applications be known to more number of users, there are different channels by which the apps are discovered and re-engaged. Bookmarks are easy to help in navigating back to the apps and these can automatically get added, once users start using it. Pinning to the favorite tag will make the apps be seen by many others. Notifications are also sent in case of any changes relevant to users. By making requests, friends are invited towards the apps, who in turn can authorise the apps. There are other features of social channels such as newsfeed stories, timeline, search, apps & games dashboard, etc through which the applications can be taken ahead.
- Analytics are required after the creation of applications to track the way the users are interacting with a particular app. This step will include referral traffic, feedback insights, labelling active user contents, demographics, and some more simple tools.
It has nowadays become extremely easy to carry out the process of application development in the web. And since facebook allows such applications to integrate with its plugins, more and more websites are looking to make the most of these facilities. For the effective control of application creation, it requires high expertise to understand the various functionalities that are integrated in this process. Rub The Web has been able to provide active service in this regard to various companies who are looking to create facebook application, apart from being optimised for search engines.
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