Organic search

Organic describes a search that returns results by indexing pages based on content and keyword relevancy. No search engine takes money for the organic search engine results. Sometimes this is called "pure" or "natural search". Google has led the way in championing the virtues of natural or organic search. Its primary focus has always been to return fast, highly relevant results based on the content of the page, the relevancy of links pointing to that page, and other "objective" criteria.

86% people click organic searches : People trust organically grown search results more than they do sponsored results. While the engines business is supported by paid ads, many consumers prefer the organic search results. Due to the contextual nature of organic search, the listings can be more relevant and offer a greater depth of choices. Therefore, while paid ads can play an important part in your marketing strategy, ultimately it is the organic search results that will more likely yield the greater click-through rates when all other things are equal. Therefore, it's this type of listing that will maximize the traffic to your site whenever you climb to the top.

Top in industry : More and more people are into investing resources into organic search to gain the marketing benefits of promoting their brand. If your company does not show up for the keyword results in which you'd expect to appear it can be embarrassing. Consumers may wonder if Company "A" is as important as they once were if they don't even show up in MSN, Yahoo or Google. Conversely, inserting your brand in the top search results can give the impression that your company is important. Therefore, smaller companies can give the impression of big business importance by securing a better position in organic search than their larger rivals. In other words branding power is achieved.

Trust makes people click : When we see a commercial on TV, a banner ad on the Web, or a sponsored ad on a search engine, we know those ads are commercially motivated and may not always be the most relevant product or solution for our needs. Company that spends most money will appear first. There's certainly not the same level of trust that we see from visitors arriving from organic search. However, a recent survey shows that people tend to trust organic results compared to sponsored listings. Visitors from organic search converts more to sales, as the rankings were for targeted, relevant keywords. In the business world, ROI, or Return On Investment, is the most important thing. Fortunately, organic search can give you the high ROI.

Don't have to pay money to search engines : Almost in all major search engines including Google, site submission is free. Paid inclusion in some search engines simply guarantees your page will get indexed quickly and stay indexed for as long as you maintain your subscription, but does not promise a particular ranking. If you have a Web site optimized well, paid inclusion may benefit as It can be very useful in getting pages indexed or re-indexed quickly, which allows to quickly test various page designs and to feed news and other time-sensitive content to the search engine as quickly as possible. Paid inclusion will benefit current affair type sites.

Takes time for the result to appear : "Slow and steady wins the race" ,"nothing worthwhile in life ever comes easy". These sayings can be told true in case of organic rankings. Submission to search engines are free and search engine likes manual submission. Don't ever fall in the trap of sites that they will submit your site to 1000 0r 10000 search engines for some US$. There is no benefit in site submissions like that.

Paid search (Sponsored Results)

Listings ranked based on who paid the most money to appear at the top. Sponsored listings have always been clearly separated from the organic search results on Google. Here you bid on having your site listed at the top of the "Sponsored Matches" and when a visitor clicks on your link from the search engine you have to pay for it.

So while pay-per-click methods might get your listed quickly they may not be driving as much traffic as you want. That is why investing time towards a solid search engine optimization and link management campaign is needed to get your site listed highly in the natural results is a step that cannot be ignored. It helps you reach more searchers.