SEO Glossary

‘Alt’ Attribute

This is an HTML feature that displays alternative text captions for images when a user hovers a mouse pointer over images.

Anchor Text
This is the visible hyperlink allowing users to navigate from one page to another through mouse clicks.

Blog Farm
A group of blogs used for the sole reason of link building. This is fueled and populated through the use of RSS feed scripts.

Back Link
Links in a web page are used to direct users to the main subject matter or keyword used.

Bad Neighborhood
On the Internet, bad neighborhood refers to websites that employ prohibited and controversial tactics to gain rank and position in search engines.

Bid Managements
This is a procedure of placing a tender that a user is willing to pay for in a pay-per-click campaign.

This is a special software program that runs on the Internet used by search engines to crawl through web pages and index them.

A record of the recently viewed web pages stored in a search engine’s databases.

A Black Hat SEO technique in which content served to search engines is different from what users see on a web page.

Black Hat SEO Tactics

The use of banned, unfair and unethical SEO techniques to gain results on search engine results pages as well as drive traffic back to the website. Mileage gained through black hat methods are however temporary.


This is an application that spiders through websites in an orderly and systematic fashion. The application also carries out link analysis and HTML code validation.


A term used in reference to the practice of linking sites together with a purpose of enhancing their popularity. Interlinking is another phrase used to refer to this practice.


It is also known as Cascading Style Sheets. It’s a common web based technology used to format and display pages structured in HTML and XHTML. It is a main feature during Wordpress customization.

Conversion Rate

A rate used to indicate the pace at which visitors are converted into customers.


This is a website that serves as a repository or a web listing for other websites. It is split into various categories. Such directories can either be free or paid for.

Doorway Pages

These are pages designed to draw visitors to a website. Bots and crawlers pass through these pages to get to the main website.


The term is used in reference to the Meta tag description in the head section of a web page source code. It indicates the primary purpose of a website and features on search engine results pages.


The term is used in reference to the Meta tag description in the head section of a web page source code. It indicates the primary purpose of a website and features on search engine results pages.

Graphical Search Inventory

These are advertisement units like animations, browser toolbars and banner that are synchronized withkeywords. It is a non-text based advertising means which depends on the manner in which content is displayed.

Google Bot

This is a crawler program that is used by Google to search, index and crawl web pages. It also determines the quality of a site depending on how many backlinks are available on the website.

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Before 2012 December, our site wasn't anywhere in the Google search results. We tried couple of SEO companies before that and were not successful. I was reluctant choose another company and my partner suggested Rub The Web. The top 10 results they achieved in 3 months time is helping us achieve next step in business. I can suggest them without any doubt in mind when it comes to SEO.

Peter.Century prints,Boston,USA

We needed an SEO agency to evaluate our current SEO position and help us create a new strategy that would be more effective after Google’s panda and penguin updates. We found RubTheWeb when we search for India based SEO companies. They focus on high quality links and we are benefited. We will recommend Rubtheweb to all close to us

Akash,Pearls PG Agency,Mumbai

I would just like to thank Rub The Web for making my website top on Google. The marketing executive from Rub The Web called me 5 months back and gave me an offer which I was attracted. An offer with money back guarantee after 6 months if they fail. 3 and half months later as they promised, 80% of keywords came on top 10 and to my delight they didn’t stop work and they are trying to pull rest keywords.

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Our sales are up by £6,000 per month comparing to previous years figures. has saved us £15,000 a year with yellow pages. Last year we only spent £4,000 now our web site is generating us income. The service and customer care have to be rated as excellent


RTW’s website optimization techniques have increased the number of unique visitors to our website over the past year by 250% and made us think of shifting all business online as we have a strong company who can back us

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Rub The Web is the company that gave us steady growth in traffic each month as they guaranteed. We will recommend them when coming anything related to internet marketing

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We started our online business without knowing what SEO is. The sales person from rubtheweb explained us the concept and we enquired with our friends and most one told that 80 – 90% SEO companies are not able to produce results. After 3 – 4 round of discussion, we gave work to rubtheweb and we got amazing return. We will certainly work with these energetic people for a long time


Mr. Jumi is always up-to-date with latest SEO techniques and as SEO or internet marketing specialist, he is exceptional. His service towards my company make me give more works to Rub The Web